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This is the second in a series of videos aimed at helping people accelerate their careers.  In this video I highlight the need for focused activity in a job search.

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Please share, like and comment!  I would love to hear from you. Do you agree or disagree with my suggestions?  What other job search challenges do you face?

About the author: Matt is a sought after human resources executive, career coach, keynote speaker and author.  You can read more about him here and here.

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In prior blog posts I spoke about using a brag book, the need to stay in front of your network, the importance of networking, how to stand out, how to address the salary question and how to use a bio.  Here we are going to focus in part on attitude, one of my The Three A’s of a successful job search campaign.

So, what’s the deal with the $5 charge for whining, you ask?  It comes from a sign hanging in a local breakfast/lunch restaurant near me, Aunt Judy’s.  This got me to thinking…as it relates to job search I hear a lot of whining and I wonder, does it serve any purpose?  I contend it doesn’t.  Well, maybe a quick get-it-over-with venting session might have some value, but that is about it.

Check out the definition of whining: “a peevish complaint, especially one repeated.”  It’s the repeating part that I think is damaging to an effective job search.  After all, having a completely upbeat, enthusiastic, can-do attitude is paramount when in job search mode, particularly in the current employment market where demand outpaces supply.

COMMON JOB SEARCH WHINES…AND WHAT TO DO ABOUT IT


“When I apply to a position, my resume goes into a big black hole.”


True.  And to complain about it probably doesn’t help your cause.  Part of my career coaching methodology suggests not to complain but to take action.  Action equals “activity” which is one of the Three As, referenced above.

First, I suggest concentrating your job search efforts on your most recent experience (assuming you will remain in the same line of work).  Trying to transfer your skills to another position in the current economy is a tough task.  Therefore, you can make a dent in the “black hole” by surgically applying to positions that directly match with your background.

Second, you must network your way into the company that has the position open.  LinkedIn is probably the best tool for this.  However, you will have to aggressively expand your network.  As an aside, are you of the mindset that you will “only connect on LinkedIn with people you have met with or worked with”?  I must tell you that is a very outdated philosophy!  In the new world of social networking, it is common place to make connections on-line.  These connections will be crucial for an effective job search.

When I was recently in active job search mode, I used my LinkedIn network (actual screen shot above at the time of this writing) to immediately find connections at a company where a target job was open.  After a couple of smart LinkedIn requests to connect, I was in communication with employees at the company.   With a decent reputation in the industry I was usually landed a phone screen and interview at my target company.  Of course, it doesn’t always happen but you get the idea.  Whining?  No.  Action?  Yes!

“I keep getting rejected because recruiters tell me I am overqualified.”


I heard this a lot during my job search so I understand the desire to whine because it maybe an unfair or untrue statement about a job applicant.

What to do about it?  First, make sure you are tailoring your resume for nearly every job you are applying to.  If you worked for a small company with a generous title or an industry known for generous titles (banking, for example), it might make sense you to change the title on your resume.  A resume is not a job application.  If you had a title which doesn’t match your target job description, I believe you have every right to use a more mainstream title on your resume to reflect more accurately your work and level of responsibility and to show how you are suited to the target job.  Another way to address the question of being overqualified is to eliminate information regarding large teams you have managed in the past if that is not part of the qualifications of the job you are applying to.

In summary, your resume doesn’t reflect everything you have done in the past but should  show what is most germane to the target job.

Next, be sure to have a crisp, clear response to that interview question.

For example, “I appreciate you asking that question.  Actually, while I did have more responsibility and autonomy earlier in my career, at this point, I am interested in a role where I can be a top notch individual contributor, where I can be a role model and possibly an informal mentor to more junior staff.  Luckily, I have taken care of myself financially, and therefore money, accolades and title are no longer a high priority for me as they may be for others.  I’m motivated by intrinsic factors like the ones I just described.

This blog, It Only Takes One, has surpassed 10,000 hits, indicating a large readership, so  I pose this question to you:  what are some common job search related whines?  More importantly, what are some actions to address them?  Leave your comment below!

Remember, It Only Takes ONE!

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Matt

 

 

 

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

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“I’d like to add you to my professional network on LinkedIn.”

Those of you that use LinkedIn frequently know the above quote well.  It is the generic, prepopulated language that LinkedIn provides when you initiate an invitation to connect with someone.  For me, it is like nails on a chalkboard.  Or, for you baseball fans, not getting the runner in from third with less than two out.   Well, you get the point.  In prior blog posts I spoke about using a brag book, the need to stay in front of your network, the importance of networking, how to stand out and how to use a bio, but the focus here is LinkedIn etiquette specifically as it relates to inviting people to connect via LinkedIn.

You may not be accomplishing your goal of extending your network when using only the default language that LinkedIn provides when connecting with any other LinkedIn user because recipients will be less likely to accept your invitation.

I like to read why someone wants to connect with me because I receive a lot of LinkedIn connection requests.  Is it because they read a blog post of mine or because I met them at a networking event?  Maybe it is because they saw my fully optimized LinkedIn profile and think that I might be able to help them extend their network.  All of these are great reasons as far as I am concerned.  I really just want people to treat me as an individual and “connect” with me on some level.

Using Common Sense Online

Connecting on LinkedIn is really just like connecting off-line (in person): make conversation, establish rapport, establish credibility and express a genuine desire to help the other party.  If you were at a networking event, you wouldn’t use an automated response.  No, instead, you would react in a spontaneous, unique way based on the interests of the other person.  A LinkedIn invitation should be equally unique and tailored to the recipient.  Doing so will surely increase your acceptance rate.

In this same spirit, I think it is disingenuous to choose the “Friend” option that LinkedIn provides.  LinkedIn allows this option so you can connect with a friend without having worked with them and without knowing their email address.  But don’t use “Friend” if you don’t know me at all.  Do you agree?

What To Say

I try to use a common connection, explain why I am reaching out and stress that I am trying to give as much or more than I get from my network.  Since LinkedIn gives you a restricted amount of characters, you have to be succinct.  Here is an example of a template that I have used over and over with great success (meaning many more acceptances than archives!):

“Greg, Harry suggested I check out your group. In the process, I came across your profile. I’m exploring new directions after a successful career in HR at Merck, Amgen and J&J. Maybe our networks can help each other. Would you be open to a brief networking conversation? Thanks, Matt”


Who To Invite To Connect

Figuring out who to connect with on LinkedIn is a hotly debated topic.   There are varying schools of thought.  On one side of the spectrum you have LIONs.  This stands for LinkedIn Open Networker (LION).  These users believe that you should connect with EVERYONE.  “The bigger and broader the network the better for all,” they say.  This is well and good until the uneducated LION runs out of LinkedIn connection requests.  Yes, LinkedIn allows you “only” 3,000 connection requests.  Seems like a lot unless you start trying to connect with everyone.  Once you run out, then you can’t connect with people who you really want to reach.

On the other end of the spectrum are the ultraconservative LinkedIn users who apply strict rules on who they connect with and from whom they accept invitations.  They believe it is important to keep your network pure and close to the vest.   They only want to endorse people they know well.  For example, I had dinner with a guy for two hours.  We worked at the same company (though not together).  We had common acquaintances.  I sent him a LinkedIn connection request the next day.  His response: “I’m sorry Matt; I only connect with people I have actually worked with.”  Wow.  That is a narrow view.

As an aside, when you receive a connection request you are presented with three choices: Accept, Archive/Ignore or I Don’t Know (IDK).  I suggest never choosing IDK.  If you don’t want to accept the request, simply choose Archive/Ignore.  Why?  Because LinkedIn will first suspend and then ban a user if they rack up more than a few (five, I think) IDKs.

I fall in between these two extremes.  I believe in the social media doctrine that you can start relationships online and use them to establish offline relationships that never would have occurred otherwise.  (Like pen pals.  Remember that?)  The power of networking is amazing.  I have helped strangers that live in another country or across the US.  I believe that this giving spirit will boomerang back at some point when least expected.

So, I encourage you to use customized LinkedIn connection request language.  And if you are a recipient of a request that is well written, consider being a little more lenient in accepting these requests.  The resulting larger network might really surprise you in beneficial ways you never dreamt of!

Remember, It Only Takes ONE!

Share with your social networks!

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Matt

 

 

 

 

 

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

 

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When I provide LinkedIn profile analyses, one of the many tips I highlight is the power of social media in helping to land a new position.  By creating a dynamic LinkedIn profile, you will create a landing page to showcase your credentials, recommendations and technological savvy among other traits.

One of the easiest enhancements is to enable LinkedIn applications.   It is very easy to add applications: from your LinkedIn home page, click on Profile, Edit My Profile and then under your summary you will see a box that looks like this.  Click “Add Application.”

Here are three examples of worthwhile applications.

Box.Net

Box.net is a program which allows you to upload documents which are visible right in your profile.  I have elected to upload my resume, bio and brag book into Box.net.  This allows recruiters and hiring managers alike to view my credentials at any time of day or night.  Some pundits would discourage you from displaying this information but in the age of social media it is common place to provide details of your credentials online.   You will have to create a username and password to create a Box.net account.  Here’s a screenshot of Box.net (icons are not clickable in this picture).

Reading List by Amazon

Reading List by Amazon is a quick and easy application to set up in your LinkedIn profile.  While easy to overlook, it has more than a couple redeeming qualities.  First, it breaks up the text of your profile with a bit of color.  Second, and more importantly, it gives readers a view into your intellect.  Have you read or want to read some of the cutting edge books in your area of expertise?  Yes, of course, so choose books that fit this category.  Third, consider adding a book that reflects your values, interests and passions.  Here’s a screenshot of what the Reading List by Amazon looks like:

SlideShare

SlideShare is an application that allows you to post PowerPoint presentations in such a way that readers can see the actual title slide right in the middle of your profile.  Again, it is a great way to break up your profile AND share your amazing talents, creativity and expertise with your readers and connections.  You will need to create an account with SlideShare.

I recently came across an excellent example of a SlideShare presentation that also highlights how you can use social media to land your next job.  The author used the first part of her presentation to create a resume of sorts and in the second half she demonstrated her social media prowess to target a company that she wanted to work for in a city a thousand miles away from her current location.

So, give your own LinkedIn profile a lift by enabling one or several of these applications!  Have you found value in other LinkedIn applications?  If so, post a comment below.

Remember, It Only Takes ONE!

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Matt

 

 

 

 

 

 

 

About the author:

Matthew Levy is a well-rounded HR professional with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

You can see Matt’s bio by visiting his LinkedIn profile at http://www.linkedin.com/in/matthewflevy.   He blogs at http://mlevy2222.wordpress.com/ and can be followed on Twitter at http://twitter.com/mlevy7 .   Matt would love to answer your career-related questions.  You can reach him via email at mlevy2222@yahoo.com.

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We have all seen the TV spots, the newspaper articles and the blog posts about how difficult it is to find a job in the current economic climate where the supply of suitable candidates far outpaces the demand filling positions.

What is a job seeker to do?  Pack it in?  Hibernate until the next boom?  Move to a remote island and farm the land?  (Maybe I am onto something with that last suggestion. )  What you need to do is take action!  Be creative!  Specifically, start networking with a bio, create a brag book and send out your networking journal.

The topic of this post is not any of the above.  Instead, it revolves around the long lost art of writing an attention grabbing cover letter AND finding a way to get your target audience to read it.  What’s the point of creating a compelling cover letter and having it disappear into the black hole?  I’ve been in corporate human resources for  over 15 years and I can tell you firsthand that cover letters submitted through conventional means (company website, for example) may only be read if your resume is a dead ringer for the opening.

A Compelling Cover Letter


Your cover letter should normally be no more than one page in length and addressed to a real person whenever possible.  It should include:

. An opening paragraph – with your reason for writing, referral or source and a clear link if there is a specific opportunity

. A middle paragraph – your strongest section where you clearly demonstrate your fit with the opportunity at hand including how your qualifications meet or exceed those listed in the job specification

. A closing paragraph with a “call to action” spelling out the steps you plan to take and how you can best be reached

Consider also including:

. Performance highlights – usually in bulleted format, calling out your key accomplishments, competencies and strengths as they related to what is called for in the job posting

. Third party quotes – from awards, performance appraisals and recommendations which you should already have on hand if you created that brag book referenced above.  Remember, what others say about you is generally held in much higher regard than what you say about yourself.

Standing Out From the Crowd


Now that you have written a masterpiece of a letter, how do you get someone to actually read it?  Apply online?  You have to do that to be considered because companies need to comply with internal and external compliance regulations but it is not likely to be read.   Mail a hard copy?  More than likely it will be opened by administrative staff and whisked off to Human Resources or scanned into the resume data base.

How about an old school approach of dressing for success and dropping off your cover letter at the front desk of your target company?  In my opinion, that happens rather infrequently that you might stand out a bit.  But then there is a strong likelihood that your resume will be channeled the same way if you mailed it in.

Inside the Box


Here’s where you can take your creativity to a whole new level as Mike Bishop (pictured above) has done.  If you have read my other blog posts, you know I believe in the power of networking.  I met Mike via this process.  Mike is a Business Development professional who thinks creatively to win new business.  He has applied these same instincts to his job search.

Specifically, Mike draws up a compelling cover letter, binds it to foam core (available at any office supply store) and mounts this on a slightly larger piece of poster board to give the cover letter a three dimensional framed look.  Under this he tucks his resume.  Then he places this piece of art in a white gift box with a clear cover.  The final product is then wrapped with a thin blue ribbon (pictured above).  Hence, the idea of thinking “inside the box!”

Mike then drops this off at the front desk of his target company (or overnights the package if the company is out of state).   Like clockwork, he will follow up with the addressee as he mentioned he would in the letter.

When he calls what do you think the hiring manager or recruiter says?  Yup.  “Hello, Mike, you’re the guy with the cover letter in the box!”  And Mike is no longer just another of the three hundred candidates that applied for the job.  He is off and running and ready to capitalize now that he has made the connection.

The Extra Mile


Mike has even gone the extra, extra step of including something else.  Like at World Series time when he actually signed a baseball and said, “When you are ready to go to the bullpen, I will be ready to pitch.” Granted, this approach may not work in all settings but remember Mike is in Business Development and what a better way for him to convey his sales techniques than to his own job search?

So what does the finished document actually look like?  In order to provide you with a template and some ideas, I’ve uploaded a sample into my LinkedIn profile.  Comments, questions, suggestions and success stories are always welcome.  In the meantime, get out there and differentiate yourself with your own “inside the box” cover letter!

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Remember, It Only Takes ONE!

Matt

 

 

 

 

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

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For those of you in the Philadelphia area, I invite you to come out to this program where I will be a panelist discussing the opportunities and challenges related to social media.   I hope to see you there!

IABC, PHRPS and RIMS Present
A Social Media Town Hall Meeting


A High-Level Look at Social Media Opportunities and Challenges

Social media presents great opportunities and challenges to organizations of all sizes. Unfortunately most firms are ill-prepared to deal with the new realm created by Twitter, Facebook, YouTube, Yammer and other web 2.0 technologies. As a result, they may ignore the mediums, waste considerable time experimenting with vehicles that deliver little value, under or overspend on technology, and even fail to see legal potholes.

With so much at stake, organizations should look at ways social media will change their business model, who will direct their efforts, what platforms they will use and how they’ll measure their success. At our March 17 townhall meeting, moderator Rick Alcantara, principal of Tara Communications LLC, will lead a panel of regional and national experts in a discussion of these issues and more. The panel will also consider the communications, legal, HR and risk management aspects of social media.

March 17, 2010
7:30 a.m. – 9:30 a.m.
The Hub, Cira Center
30th & Arch Sts., Philadelphia
Registration: $35

Attendees will learn among other things:

  • Ways social media can enhance your brand
  • Whether you should use social media for recruiting and screening employees
  • How social media can help in crisis situations
  • What vulnerabilities social media can create
  • Who’s really using social media and why

Panelists Include:

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As you have heard me talk about, your LinkedIn profile should be an integral part of your personal brand and one of your own career landing spots.  Recently, LinkedIn created additional functionality to allow you move up or down different sections of your profile.  Education more important to you?  Move it up.  Want to highlight a PowerPoint presentation?  Upload it to SlideShare and move that application up.

Have you fully optimized your own LinkedIn profile?  If not, and you are interested in doing so, leave me a comment and I will give you a hand.

Remember, It Only Takes ONE!

Matt

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Click Here to See Example But Come Back To Finish Article!

How many marketing impressions (regardless of the medium) does it take before an individual will recognize the message and/or brand?

Many sources say that five is the magic number:

“The more times people see an ad, the more likely it is to have an impact. The optimal number seems to change based on the industry and creative effectiveness, but results seem to indicate that a frequency of five impressions per target is the most efficient.”


MARKETING


Marketing.  Impressions.  Frequency.  Target.  Why are we talking about marketing and advertising terms in a career advice article?  Shouldn’t we be talking about resumes, interviews and offers?  While those latter items are important during a job search, I contend that equally important is your networking activity.  Networking not only helps you connect with the people you need to meet, it also helps the people you need to meet find you!  Skeptical about the power of networking?   Read my Royal Wave post and make sure you create a bio first!

When I speak to networking groups, I go around the room and ask attendees what line of work they are in.  They call out, “HR, Accounting, IT, Engineering.”  I retort, “Nope.  You are in Marketing.”  After the quizzical looks subside I explain that everyone in job search mode is actually in Marketing – the marketing of themselves.  Terms that have been coined to describe this mentality include “Brand You” and “Me, Inc.”

If you are marketing yourself effectively, the job opportunities come to you.  What a treat that is – and how effective.  Instead of being one of three hundred candidates applying to a job on Monster.com , you can be one of a few that have been handpicked by your network.  Sounds good on paper, I know, so how do you put yourself in this position?

IMPRESSIONS


Continuing with the marketing theme, you must increase the number of impressions of yourself within your network.

According to marketingterms.com, an impression is defined as a single instance of an advertisement being displayed.  During job search mode, you are the advertisement.   The more you grow your network and the more you put yourself in front of them, the more you will be remembered and the easier it will be for your contacts to forward job leads to you.  One of the key points is that no matter how important you are and how memorable you think you are, the reality is that a casual networking partner will forget about you in less than seven days.  Less than seven days.   Impressions help to extend that window!

TYPES OF IMPRESSIONS


Impressions include every:

  • Resume and/or cover letter submitted
  • Email sent
  • Phone Screen completed
  • Interview conducted
  • Networking event attended

And moving into the social media realm (for more information see my presentation on social media):

  • LinkedIn invitation made
  • LinkedIn question posed
  • Tweet posted
  • Blog written
  • Video resume uploaded
  • Networking newsletter deployed

You get the idea.  Assuming you have a quality network that is 1,000 strong and they don’t forget about you, the likelihood of one of them recommending you for a job or even creating a job for you goes up exponentially!

THE NETWORKING JOURNAL


Many of these types of impressions are labor intensive and very necessary.  Face to face meetings are critical.  They help you to build rapport and credibility.  No job search should be conducted without these meetings.  But once you have built your network up there is no reason you can’t reach all 1,000 connections with a networking newsletter, or  journal , as I call mine.

A networking journal is pretty much what it sounds like: an email (generally) communication that tells your connections what you are  interested in, what you have been up to and very importantly, how you can help them.  Helping others may in fact be the best thing you can do for yourself! Why?  Human nature.  If you help someone, they will want to help you in return.  Rather simple, I know, but you would be surprised how many job seekers think only of themselves.

A networking newsletter does not have to be sophisticated.  It can take the form of a plain text email.  You can kick it up a notch by creating a Word document style newsletter with pictures and links.  Or you can go even further by creating an email campaign using HTML.  Whatever you decide, just do one!

Let’s say you are convinced that this is a great idea.  What do you say in your newsletter?  Here are some topics which I have used:

  • Month in Review
  • Keeping Busy
  • What I’m Reading
  • My Professional Organizations
  • How I Can Help You
  • How You Can Help Me
  • About Me

NETWORKING JOURNAL EXAMPLE


As in a previous blog post about creating a brag book to differentiate yourself, I have linked to a recent networking journal of my own.  Feel free to subscribe and forward to others.  Here’s another example (pic below) from fellow HR colleague and networking friend, Jan Mehnert.  Check out her coffee coupon at the end of her newsletter.  Clever.  If Jan and I can do it, so can you!

Weaving these topics together, you may just wind up with an engaging, thought-provoking and helpful newsletter which your network might enjoy reading and sharing with others.  Not only will you have added value to others through your journal, you will have also increased your “impressions” by the thousands, and you might just land your dream job in the process.

Remember, It Only Takes ONE!

Share with your social networks!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Matt

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

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A job seeker recently posed the following question:

“I’ve been faced with the following question over and over.  I am sure many other job seekers are confronted with this too.  So, I’m curious how job seekers answer the question and what hiring managers think of the answers and the issue in general.

As a job seeker how do you answer this question?

The job you are interviewing for pays X.   I see from your prior employment you were making more than that.   Why should we hire you?   What happens if we hire you and the market improves and you can find a job that pays Y (more in line with what you are looking for or previously made).   How do I as the employer know you will not leave?

As the employer what do you think of what candidates tell you when confronted with the ‘this job pays X amount less than what you were making.’

Are you still willing to hire these candidates? Why or why not?”


Putting my corporate human resources hat on first, I can say this is certainly an important consideration for the company.   As I mentioned in this blog post, all interview questions fall into one of three categories:

. Do I like you?

. Are you motivated?

. Can you do the job?

COST OF A POOR HIRE


The salary question falls into the motivation category and more specifically “Are you a turnover risk?”  Companies spent a lot of money on hiring and when a recent hire leaves, the cost goes up exponentially.  Here’s just one model from several years ago (in today’s dollars the numbers would be double):

THE 7 HIDDEN REASONS EMPLOYEES LEAVE


Therefore, it is critical for the company to hire someone that is a good fit and who is less likely to leave.  There have been many studies that examine why employees leave.  Here’s a list from The 7 Hidden Reasons Employees Leave by Leigh Branham:

  • The job or workplace was not as expected
  • The mismatch between job and person
  • Too little coaching and feedback
  • Too few growth and advancement opportunities
  • Feeling devalued and unrecognized
  • Stress from overwork and work-life imbalance
  • Loss of trust and confidence in senior leaders

(Come to think of it, this list would make a great source for creating questions that you can ask the interviewer at the end of the interview!)

So, when an interviewer is questioning your prior salary and comparing it what she can pay, she is really trying to figure out if you will feel devalued and unrecognized (#5 above).   Of course, there are at least six other factors that when met, could create harmony for you and for the company.  Reviewing this list will help you to answer the interviewer’s question regarding salary.

ANSWERING THE QUESTION


AS THE EMPLOYER

I definitely see compensation as an important (though not the only) variable when I evaluate the fit between employer/position and candidate.  If a candidate can convince me that they are really, truly ready to take a position of less pay then I would consider hiring them.

Let’s take an example.  A former colleague of mine had a real desire to switch careers.  He wanted to leave Corporate America and try his hand as a professor in higher education.  He knew the pay would be less, he had done his research, he had a nest egg and he knew that this new career would satisfy his itch to teach and mentor students in the field of human resources.

This, to me, is a turnover risk worth taking.  The candidate had a well thought out plan.

On the other hand, if a candidate is over qualified for the job and cannot articulate why the job is a good fit (compensation or otherwise), I won’t hire him or her.  Recalling the chart above, I know I can’t afford to take this risk – particularly in this economy where supply generally outpaces demand.

AS THE JOB SEEKER

I routinely pass on positions that are significantly below my compensation level.  Why would I want to take myself out of the market for a job that is below what I think I am worth?  I don’t want to feel devalued and unrecognized and that is exactly how I would feel by taking a job that didn’t challenge me or pay me adequately.

If the job really did interest me (similar to the professor example above) then I would answer the question as follows:

“Thanks for asking the question about my last salary compared to the salary you are offering.  Salary is just one of the factors I weigh when deciding where to work next.  In fact, as long as I can meet my financial obligations, I weigh other factors ahead of compensation.

Advancement opportunities are very high on my list and from the research I have done XYZ Co. is known for career development and promoting their employees.

The  length of my commute is also important to me.  Frankly, I’d like to spend less time in my car and more time coaching baseball.  XYZ Co. is ten miles from my house and thirty miles closer than my current company.

Lastly, I am looking for a position where I can truly see the fruits of my labor, specifically, how my work directly affects the bottom line of the company.  Again, from my research, I’ve been told that due to the culture and size of XYZ, my efforts would be not only recognized, but also rewarded.  Once those rewards become a reality, I’m sure my compensation will improve over time.”


IN SUMMARY


In summary, I’m a fan of tackling this sticky subject no matter which side of the table I’m sitting.  It’s a crucial question for the employer and it’s a crucial answer for the candidate.  In the end, if the candidate can articulate why taking a job of less pay would be good for them, it is likely you will be able to satisfy any concerns from the interviewer’s perspective and land the job.

If not, then it is in both parties’ interest to move on.  As a job seeker, don’t forget to end on a positive note because that same employer may come back to you in the near future when they have a higher level position.  Then pay will be a non-issue!

Remember, It Only Takes ONE!

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Matt

 

 

 

 

 

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

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What is the royal wave and what does it have to do with job search?  I’m glad you asked.  The royal wave is loosely defined as:

“The type of the hand gesture that royalty gives when passing a crowd, normally from inside an expensive vehicle or on top of a horse drawn carriage. Similar to parade wave but with even less effort required, since everyone is already looking at royalty, there’s no need to get their attention with large gestures.  It is also used to summon someone.”

OK, so what does this have to do with job search?  As you may have heard, only 3% of open jobs make it to the big job posting boards such as Monster, Careerbuilder and Yahoo/Hot Jobs.  The jobs that do make it there attract 300 or more applicants.  Therefore, if so few jobs make it to these boards and the competition is fierce, then there must be a better way.

INVESTING TIME IN NETWORKING


There is.  It’s networking.  One rule of thumb suggests that 75% of all jobs are filled through networking.  And since the competition is not as voluminous and most jobs are filled this way, doesn’t it make sense that you should invest the bulk of your time networking and less time applying to jobs on the big job posting boards?  The statistics are convincing.

DEFINITION OF NETWORKING


My definition of networking is:

“Creating new professional relationships that are mutually beneficial.”

Networking during a job search is definitely part art and part science.  I plan to write a more detailed blog post about this in the future – for now, consider these points:

DO’s AND DON’Ts OF NETWORKING


DON’T

  • When approaching a new networking partner, DON’T ask for a job.  This is about the worst thing you can do.  Networking partners want to be helpful but if you ask for a job the likelihood is that they will not have one for you that matches your skills and qualifications.  Thus, the networking partner will not engage you because they don’t want to disappoint you.

DO

  • Instead, approach this new networking partner as follows: explain that you are looking to explore new directions, that you want to expand your network,  that you want to learn from your network and importantly, you want to help others in your network.  This benign and helpful approach should increase your chances of securing face-to-face meetings.  Don’t forget to use a one page bio!

EXPANDING YOUR NETWORK TO TAP THE HIDDEN JOB MARKET


These face-to-face meetings give you an opportunity to explain:

  • What you are interested in doing (your positioning statement)
  • Why you are exploring new directions (your departure statement)
  • To request additional networking names

Getting more names is the key to tapping into the hidden job market.  It’s these names of the people who will refer you to others who have an opening but have not advertised it, who are considering hiring someone, or who have a job-related problem such as too much work or don’t have the right skills on their team.  You can help solve these job-related problems by being hired!

If you doggedly keep extending your network further, sooner or later you will tap this hidden job market.

THE ROYAL WAVE


Let me give you an example that happened to me recently.  Through one of my first networking contacts, Mr. A, I was introduced to Mr. B.  Mr. B suggested I expand my network by joining a local Human Resources professional organization, PHRPS.   At a PHRPS networking event, I met Mr. C.  Mr. C seemed very well connected even though he was not an HR professional (hint: also network outside of your function/industry).  A few weeks later I met Mr. C at a local cafe of his choice.  I didn’t know it at the time, but this cafe is a routine meeting place for professionals in one of my target industries.

So, there I am on a Friday morning having a networking breakfast with Mr. C unknowingly surrounded by other business professionals in our industry.  I talk through my positioning statement and departure statement, weaving my agenda items into the conversation while asking insightful questions about Mr. C’s background, business, interests and problems.

As we were talking, Mr. C whispers, “If you see my eyes darting, it’s because there is someone I want to introduce you to.”  Hmmm.  That’s when I realize that this restaurant is a common meeting place.  Sure enough, Mr. C initiates the royal wave.  He summons over Mr. D who slides into our booth.  Mr. C introduces me and I restate to Mr. D my positioning and departure statements.  Mr. D explains that he is looking to expand his business and thinks that I may be a good fit.  Mr. D asks if I can come in to meet him and his colleagues!

A week later I am sitting in Mr. D’s office as he is introducing me to Mr. E and Mr. F.  We are still in active discussions exploring ways I might be able to add value to their business – proof that networking really can tap the hidden job market!

So, go ahead, use these tips to push out of your comfort zone, establish new connections and maybe you will get the royal wave!

Share with your social networks!

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Remember, It Only Takes ONE!

Matt

 

 

 

About the Author

Matthew Levy is a well-rounded HR professional and career coach with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.

Currently, Matt works full time as a Senior HR Generalist for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups.  Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world.  There, Matt held a variety of positions in both recruiting and generalist capacities.

In addition to his full time work, Matt founded a career coaching practice, Corner Office Career Coaching.  Matt works one-on-one with professionals and executives providing them with customized solutions to their career challenges.  As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals.

Matt graduated cum laude with a B.S. in Business Management from Ithaca College.  He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is on the Board of Directors and the Greater Philadelphia Senior Executives Group.  He also regularly gives presentations on HR issues as well as how to manage one’s career using social media.

Matt lives in Doylestown, PA with his wife, daughter and son.  He jogs through the Bucks County countryside to stay fit.

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