The answer is definitely yes! I think it is pretty common knowledge that recruiters and hiring managers are actively mining LinkedIn. In fact, I elaborated on one of the tools that LinkedIn markets to corporate recruiting departments and search firms.
Interestingly, there is a new tool that recruiters and hiring managers are using to find you via social media. It’s called Bullhorn Reach. I’m seeing it proliferate across the recruiting industry. What does this mean to the job seeker or the gainfully employed individual who has finally realized that they need to actively manage their career? It means that you need to develop a professionally-oriented personal brand and convey that brand via multiple social networks including LinkedIn, Facebook, Twitter, YouTube and WordPress (among others).
By doing so, recruiters and hiring managers will be able to find you. After all, they would rather find you than looking through the five hundred resume responses from a monster.com posting!
Have a look at this video aimed at corporate recruiters and search firms. Pay particular attention at the 1:10 second mark where Bullhorn Reach talks about targeting job seekers (passive and active) who are active in social media circles. If you are a mid-career jobseeker and you have been reticent to get involved with social media, maybe this is your wake-up call!
Matt
About the Author
Download my recently released 70 page eBook on Job Search and Career Management.
Matthew Levy is a well-rounded HR professional, career coach, keynote speaker and author with fifteen years of broad experience in both specialist (e.g., recruiting) and generalist (e.g., HR business partner) roles at blue-chip companies, including Merck, Amgen and Johnson & Johnson.
Matt is founder and President of a career coaching practice, Corner Office Career Coaching. Matt works one-on-one with professionals, executives and students providing them with customized solutions to their career challenges. As a 20-year corporate HR professional with a large network who has also successfully conducted his own effective, cutting-edge job search, he is well qualified to help others reach their career goals. His job seeker blog has received 37,000 visitors and his articles have been run by nationally recognized job search and career management websites and guides. He also regularly gives speeches on career management and job search.
Matt works full time as a Global Human Resources Lead for Johnson & Johnson Pharmaceutical Research & Development. Prior to J&J, Matt relocated his family to Southern California to take a position with Amgen, the world’s largest biotechnology company, where he led the talent acquisition function for Amgen’s commercial operations and corporate staff groups. Before Amgen, Matt spent several years at Merck, one of the largest pharmaceutical companies in the world. There, Matt held a variety of positions in both recruiting and generalist capacities.
Matt graduated cum laude with a B.S. in Business Management from Ithaca College. He is an actively engaged member of several professional organizations including the Philadelphia HR Planning Society where he is Vice President and the Greater Philadelphia Senior Executives Group.
Matt lives in Doylestown, PA with his wife, daughter and son. He jogs through the Bucks County countryside to stay fit.
